Resume
Brian Krenz
Global UX Leader, Designer, & Researcher
Summary
I'm a UX Leader, Designer, and Researcher with over a decade of experience crafting user-centric digital solutions. At Oracle, I lead a global UX team, driving the design and development of innovative solutions for Fortune 500 clients, primarily in the retail sector. My expertise includes creating design systems, improving accessibility, and boosting user engagement, with a proven track record of driving significant conversion increases. I'm passionate about mentoring teams and fostering a culture of continuous learning. Let's connect to discuss how we can collaborate on creating exceptional user experiences.
Work Experience
Oracle, Inc.
User Experience Manager | Feb 2022 – Present
- Managed and mentored a multidisciplinary, global design and implementation team, including UX designers and researchers, creative/visual designers, and UI developers (both full-time and contractors)
- Oversaw design of checkout flow for a key customer's native mobile app, working with internal and customer designers
- Led cross-functional UX evaluations and product redesigns, working closely with product development and consulting teams outside my immediate organization, greatly improving the customer experience of their products
- Constantly adapting to new domains, learning new industries at a rate of two per year over my consulting career
- Worked with customer UX at medical-device seller, guiding their designs to align with Oracle's commerce platform
- Oversaw accessibility evaluation of high-profile customer site, fixing over 100 accessibility-related issues – and am standardizing this process for all projects
- Regularly facilitating knowledge-sharing sessions for the organization, educating our consulting team on a wide range of topics
- Led projects in highly-regulated industries, including alcohol distribution and utilities consumer services
Senior Principal User Experience Designer | Jun 2021 – Jan 2022
- Oversaw design team on all projects, internal and customer-facing
- Supervised design of the organization's Commerce Cloud Accelerator, a tool that has greatly streamlined all subsequent customer implementations
- Led adoption of design system process, including transitioning to new design toolset (Figma)
Principal User Experience Designer | Mar 2017 – Jun 2021
- Led large design team on major site redesign for a highly-regulated military retailer, applying Conversion Rate Optimization (CRO) principles and user-centered design to achieve double-digit checkout conversion increase
- Oversaw design of commerce sites for Fortune 500 clients
- Assisted project management team on complex project for Northeastern grocery chain, leading to exceedingly positive customer feedback
User Experience Designer | Apr 2013 – Feb 2017
- Collaborated regularly with developers and creative designers
- Participated in requirements gathering with clients and translated those requirements into wireframes
- Created test plans for user testing and moderated testing sessions
Education
Master of Science in Information, Human-Computer Interaction | April 2012
University of Michigan School of Information
Bachelor of Arts, Psychology | April 2007
University of Michigan
Conference Talks
Internet User Experience Conference
- UIs in Motion: An examination of what elevates motion design from irritating to compelling
- Making a Sandy, a Customer Design System (I invited customer UX lead to speak with me on the design system we created for their site.)
Certifications & Awards
- Two-time Consultant of the Quarter, Oracle Commerce Consulting | 2016 and 2022
- Scaled Agile Framework (SAFe®) Practitioner Certification | 2016